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Bookclub

EI in the News

Workshop: Startup Marketing


In Brief:

3/6 | 5:00pm | SOM 210


Objective:

Learn the importance of marketing and the four P's. 


Agenda:
  • TBA

Adviser Bios:
  • Dr. Bob Hyers - Sometimes the best solution to a problem is a very small company. Bob launched his first startup, an auto-body repair company, in the summer of 1989. He currently is owner or partner in three very small companies in the technology, service, and retail sectors. Bob is also a professor at UMass Amherst, where he has delivered and reviewed hundreds of presentations.
     
  • Paul G. Silva - In 2000, Paul co-founded software start-up All inPlay. Since then, he raised $250k from angels, pitched to venture capitalists, and launched products that have dramatically improved the quality of life for blind and visually impaired people around the globe. He also runs the River Valley Investors angel investor group in Springfield, helping investors find young companies seeking investment.  At the River Valley Investors Paul coaches all incoming entrepreneurs on how to fine tune their presentations.
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